• VISIBILITY

  • REPUTATION

  • ENGAGEMENT

WHAT WE OFFER

SOLUTIONS

VISIBILITY

Our Online Listing Management solution manages visibility, ensuring key contact information online for all your service lines, practices and providers are correct on the sites that matter most. We will make recommendations on which listings you should address and why then provide a dedicated account manager who will become an extension of your department ensuring information is kept up to date as changes happen on a regular basis and need to be addressed timely.

REPUTATION

Our Online Review Management solution is a proactive review management system that monitors social media and third party review sites providing alerts and trending reports and it engages patients to provide feedback soon after their visit allowing for service recovery if needed and trending for process improvement. Positive reviews and testimonials can be published to third party sites or within your own branded website or provider directory. Feed in your CAHPS data and be able to view patient feedback and perform gap analysis. Leverage the robust analytics to help improve CAHPS scores and deliver care consistently across your organization.

ENGAGEMENT

Our Online Engagement Management solution includes the recommendation for a robust Provider Directory, we strongly believe that your branded provider profile should serve as the authoritative source on the web for your employed providers. Armed with valuable insight, we focus on how we can improve our provider directories with the type of information to support our patients in choosing a provider and tools that make doing business with us as easy as getting their pet groomed!

Request Your Free Online Presence Assessment. Our comprehensive assessment and 30 minute consultation are complimentary and do not obligate you to work with HCCG.

If you have at least 10 reviews, 50% of patients will believe your online reputation is worth considering.
– Digital Assent, 2013 Online Patient Reviews Survey

When It Comes To Search

DID YOU KNOW

59%

DIRECTORY LISTINGS

59% of respondents reported that a physician rating website was either “somewhat important,” or “very important” when selecting a physician. - JAMA 2014

50%

ONLINE REVIEWS

50% of patients said that positive reviews could encourage them to choose one doctor over another. - Digital Assent, 2013 Online Patient Reviews Survey

75%

SEARCH TYPE

75% of local business searches for doctors and hospitals are specific and 25% are general - comScore qSearch 2013

Nearly 9 out of 10 consumers trust an online review as much as a personal recommendation.
– BrightLocal 2014 Local Consumer Review Survey

Learn More

ABOUT US

Cynthia Newton began her career in healthcare marketing in 1999 after working in the health & fitness market with clients such as Reebok and GNC. Cynthia founded HCCG in 2005 and still works with her very first client, MercyCare, located in Cedar Rapids, Iowa. HCCG’s initial core competency was helping healthcare organization make cost efficient purchases in the Yellow Pages, however, with the continued shift of print to the internet HCCG saw the need to expand their services to include digital solutions. Existing clients were asking for help managing bad information on Google and a new solution was born, OLM | Online Listing Management. Since the initial launch of OLM in 2012, online presence has become the focus and HCCG HCCG in conjunction with strategic partners to provide a solid offerings of solutions that help healthcare providers deliver an engaging online experience for their patients.

OUR CLIENTS

TESTIMONIALS

  • The organization I work with was in a “Google mess” when I met Cynthia. Working together, we have made great strides in our online listings. We had very specific issues that she tackled head on and was able to resolve. She’s up front, honest and dependable.

    Heather Wilkerson, Digital Media Specialist http://vidanthealth.com
  • When a wrong number kept showing up on Google and causing an overload of calls to the wrong hospital department, our HCCG team fought the good fight for us and resolved the issue quickly!

    M. Smithmier, Former Dir of PR & Marketing, Liberty Hospital http://www.libertyhospital.org
  • Before reaching out to HCCG, our online listing for both our facilities and doctors was an on-going headache. The marketing team would get daily calls about incorrect listings in the major search engines. Cynthia worked with us to quickly update and correct inaccurate and outdated listings. The process was easy and has proven to be very successful. It is rare that a listing pops-up incorrectly, but if it does, we send the error to Cynthia’s team and they address it immediately. It has been pleasure working with HCCG and I finally feel confident in the information presented in the search engines.

    Krista Robertson, Interactive Marketing Manager, Roper St. Francis Healthcare https://www.rsfh.com/

Learn More About

DOMINATING ONLINE PRESENCE

A Healthcare Marketers Guide to Google My Business

The patient experience begins before your phone even rings. 75% of healthcare searches begin with a name, whether it is the hospital name or the name of a provider. Do your search results provide strong online visibility for your organization or do they deliver less than stellar results? Is this a marketing issue or is it an accessibility issue? If the patient experience begins with incorrect contact information found on the web the experience is off to a negative start.

President & Lead Consultant at HCCG, Inc will provide an overview that begins with building a strategy for local search results, including setting-up a Google My Business Dashboard, ongoing management of the data and troubleshooting tips to address common issues. Since we are talking real world and not just theory, Jena Jones with Roper St. Francis in Charleston will join Cynthia and share insight on how their Google+ pages have impacted their SEO and the value it has added to their online objectives. Roper St Francis, the largest regional health care provider in the Low Country partnered with HCCG to manage their online visibility for their 180+ employed doctors across 65 practices.
Date: Dec 9, 2015 Noon-1:00 Register Now

Got Stars? Your Patient’s Experience and its Impact on Your Brand Reputation

Reputation Management is the current buzz word in healthcare marketing, however, your brand reputation is not just a concept that marketing created and manages, it is formed by the patient experience along every touch point in the care continuum. First impressions are lasting impressions but equally so is the last interaction! To understand the patient experience we need to routinely listen to our patients, actively monitoring and responding when we receive less than stellar feedback. Both negative and positive feedback can be used daily in the hands of our staff managers to make decisions at the care delivery points throughout our organization.

There is a movement in our industry that combines marketing and patient satisfaction responsibilities under one title, most prevalent is CXO – Chief Experience Officer. In order to market effectively and ensure that we deliver on what we communicate in our marketing this is a trend that will continue as consumerism takes hold in healthcare. It is more than just meeting our CAHPS requirements for maximizing reimbursements, it is an engagement strategy that will foster a level of communication and trust between our organization and the patients we serve.

Roper St Francis, the largest regional health care provider in the Low Country partnered with HCCG to launch a dynamic patience experience project encompassing their 180+ employed doctors across 65 practices. During this session Jena and Cynthia will share a project synopsis that discusses strategy, tools, reports, and next steps as well as share insights from internal and external audiences.
Date: Dec 16, 2015 Noon-1:00 Register Now

30 million people search online for a physician each month.
– Pew Research Center’s Internet & American Life Project